We can. We will. – Responding to Covid-19 with Anna Ward, Co-Founder of CAKE DROP

Cake Drop London

I’ve had a few messages since this series started from those of you who physically aren’t able to access your business at present. Be it that you own a salon or a restaurant or a spa that’s been forced to close, sometimes it really isn’t as simple as, ‘just focus on your digital offering’ when your company’s existence relies solely on engaging with the public face-to-face.

With that in mind, given that I’ve watched in awe on social media at how today’s guest has handled the past few weeks, I spoke to a Founder who can wholeheartedly relate. As the Co-Founder of Cake Drop – the company that delivers the yummiest cakes from London’s best independent bakeries direct to London offices in zone 1 and 2 – Anna Ward has had to have some seriously tough conversations in recent weeks given that her business up until early March, thrived on office culture.

With no choice but to re-evaluate Cake Drop’s entire business model since the UK went into lockdown, this is an insight into how the past few weeks have played out for Anna and her sister behind the scenes and the temporary measures that they’ve introduced to ensure that there’s a business still standing in months to come…



Want to know more about the bonus ‘We can. We will.’ episodes of the She can. She did. podcast?

You can find out the whats and whys here!

Please do keep an eye out for tomorrow’s episode too, in which I’ll be chatting to another of the UK’s most inspiring female founders – the incredible Rosie Davies-Smith, Founder of LFA and PR Dispatch – about how she’s coping behind the scenes and adapting her business model to survive the COVID-19 storm…

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