What is ad fraud?
Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly. Ad Fraud can be committed by bots, malware, or humans.
Ad fraud refers to deceptive and illegitimate activities that are aimed at generating false interactions or impressions within the digital advertising ecosystem. These activities are intended to manipulate the advertising system for personal gain, often at the expense of advertisers, publishers, and even users. Ad fraud can take various forms and can occur at different stages of the advertising process. Some common types of ad fraud include:
Click Fraud: This involves artificially inflating the number of clicks on an online ad. Fraudsters may use automated scripts or bots to simulate user clicks on ads, generating revenue for themselves or causing financial losses for advertisers.
Impression Fraud: Impression fraud involves falsely inflating the number of times an ad is displayed (impressions) to make it seem like the ad has received more visibility than it has. This can be done through automated means or by displaying ads in hidden or non-visible areas of a webpage.
Cookie Stuffing: In this type of fraud, fraudulent code is inserted into a user's browser, which then triggers the display of ads on websites the user visits. The fraudster earns revenue from these ads, even though the user hasn't intentionally interacted with them.
Ad Stacking: Ad stacking occurs when multiple ads are layered on top of one another in a single ad placement. While only the top ad is visible to users, multiple impressions are recorded, and advertisers are charged for each one.
Domain Spoofing: Fraudsters create fake websites or mimic legitimate domains to deceive advertisers into thinking their ads are being displayed on reputable sites. In reality, the ads appear on low-quality or inappropriate websites.
Viewability Fraud: This involves manipulating ad placements and sizes so that ads are technically "viewable" (they meet the criteria for being counted as viewable), even if they are placed in non-visible areas of a webpage.
Bot Traffic: Bots are automated scripts or software applications that can simulate user behavior, such as clicks and views. Fraudsters use bots to generate fake ad interactions, making it difficult to distinguish between genuine user engagement and automated activity.
Pixel Stuffing: In pixel stuffing, ads are hidden within a tiny pixel or invisible part of a webpage. These hidden ads are counted as impressions, even though users can't see them.
Ad fraud is a significant concern in the digital advertising industry, as it can lead to wasted advertising budgets, reduced trust in the effectiveness of online advertising, and a negative impact on user experiences. Ad platforms and companies employ various strategies, as mentioned earlier, to detect and prevent ad fraud and maintain the integrity of the advertising ecosystem.
How does Google detect ad fraud?
Google employs a multifaceted approach to detect ad fraud and maintain the integrity of its advertising ecosystem. Some of the key methods and strategies Google uses to detect ad fraud include:
Manual Site Verification: Google manually reviews websites before approving them to host Adsense banner ads. This verification process ensures that websites displaying ads are of sufficient quality and legitimacy.
Automated Algorithms: Google uses sophisticated algorithms that analyze patterns of user interactions, click behavior and engagement. These algorithms can identify suspicious activities, such as abnormal click patterns, that might indicate ad fraud.
Click Behaviour Analysis: Google analyzes user click behavior to distinguish between legitimate clicks and fraudulent ones. Rapid, repetitive clicks from the same IP address or device in a short time frame could indicate fraudulent activity.
Invalid Click Filters: Google employs filters to identify and filter out invalid clicks, including accidental clicks, repetitive clicks from the same user, and clicks from known fraudulent sources.
IP Address Analysis: Google monitors the IP addresses of users who click on ads. Unusual IP address patterns or high concentrations of clicks from certain IP ranges can indicate potential fraud.
Click Timestamps: Analyzing the timing of clicks helps identify unnatural click patterns. A sudden surge of clicks within a short period might suggest fraudulent behavior.
Device and Browser Analysis: Google tracks the devices and browsers used for clicking on ads. Unusual spikes in clicks from a single device or browser could signal fraudulent activity.
Behavioral Analysis: Google looks for inconsistencies in user behavior, such as clicks that don't lead to subsequent engagement with the landing page. This analysis helps identify automated click activity.
Machine Learning: Google employs machine learning algorithms that learn from historical instances of fraud and adapt to evolving fraudulent tactics over time.
Manual Review: Google has dedicated teams that manually review suspicious activities flagged by automated systems. This human oversight ensures accurate detection and reduces false positives.
User Feedback: Google encourages users to report suspicious ads or clicks. User-generated feedback helps identify new forms of ad fraud and improves the detection system.
Policy Violations: Google monitors sites and advertisers for policy violations, such as repeatedly generating fraudulent clicks. Advertisers engaging in fraudulent activities can face suspension or removal from the platform.
ClickCease
click cease
Overview: ClickCease is a service designed to protect against click fraud, which is a fraudulent activity involving repeated or automated clicking on online advertisements. This service aims to prevent invalid clicks on advertisements, particularly those on platforms like Google and Facebook. ClickCease offers a range of features to identify, prevent, and mitigate the impact of click fraud on marketing budgets.
Key Features and Functionality:
Custom Detection: ClickCease provides bespoke features that help detect click fraud at a higher level. It recognizes that not all businesses and fraud instances are the same.
Geo-Targeting: The service offers geo-targeting capabilities, allowing you to narrow down the geographic locations from which clicks are originating.
Device Detection: ClickCease can detect the types of devices used for clicks, which can help identify suspicious activity.
Custom Thresholds: Users can set custom thresholds to define what constitutes fraudulent clicks, giving more control over detection criteria.
Mouse Flow Recordings: ClickCease allows users to replay fresh mouse flow recordings of users on their websites. This helps identify pain points in the user experience.
Data Collection: The service tracks and collects data and information about how advertisements are interacted with, providing insights into advertising effectiveness.
Real-Time Protection: ClickCease prevents invalid traffic from clicking on Google advertisements and seeing Facebook ads in real-time, thus protecting marketing spend.
Competitor Notifications: Users can receive notifications about competitors bidding on their keywords. This includes viewing competitor ad wording and progress tracking.
Ad Performance Improvement: ClickCease suggests ways to outperform competitors by upgrading ads.
Easy Installation: ClickCease can be installed on various platforms within minutes, whether it's your bespoke site or an existing platform.
Technical Details:
Support: 24/7 support with live representatives available online.
Customer Types: ClickCease serves large enterprises, medium-sized businesses, and small businesses.
API: ClickCease provides an API for integration.
Deployment: Available as SaaS/Web/Cloud and for mobile platforms (Android).
Official Website: https://www.clickcease.com/
Category: Click Fraud Software
Pricing:
Standard Plan:
Monthly Price: $69 (Billed annually)
Covers 5,000 monthly protected visits
Protection for 1 platform (Google Ads or Facebook Ads)
Protects 1 website
Pro Plan:
Monthly Price: $89 (Billed annually)
Covers up to 10,000 monthly protected visits
Includes everything in the Standard Plan and more:
Unlimited Google Ads accounts
24/7 support
Cancel-any-time policy
Advanced Plan:
Monthly Price: $109 (Billed annually)
Covers up to 10,000 monthly protected visits
Includes everything in the Pro Plan and more:
Unlimited Google Ads accounts
24/7 support
Cancel-any-time policy
All plans come with a free 7-day trial and are designed to help prevent click fraud and bot traffic from affecting your online advertising campaigns. The plans are available in both monthly and yearly billing options, with a 20% discount for annual payments. Additionally, the plans offer varying levels of protection, platform coverage, and features to cater to different account sizes and needs.
API Availability: Yes, ClickCease provides an API for integration.
TrafficGuard
traffic guard
TrafficGuard is a comprehensive ad verification and fraud prevention service designed to protect digital advertising budgets from ad fraud. The page provides various details about TrafficGuard, including its features, technical details, pricing, alternatives, frequently asked questions, and articles.
Overview: TrafficGuard offers a solution to detect, mitigate, and report digital ad fraud before it affects advertising budgets. It has received recognition from various awards and publications for its effectiveness in preventing ad fraud. TrafficGuard works by analyzing impressions, clicks, conversions, and events to identify and mitigate ad fraud at the earliest reliable detection point in the advertising journey. This proactive approach helps keep performance data clean and enables advertisers to scale and optimize their advertising campaigns with confidence.
Key Features and Functionality:
Comprehensive Fraud Prevention: TrafficGuard focuses on detecting and preventing various forms of ad fraud to ensure that advertising budgets are not wasted on invalid traffic.
Proactive Approach: By analyzing ad interactions early in the advertising journey, TrafficGuard aims to catch fraudulent activity before it impacts the advertising budget.
Clean Performance Data: By preventing ad fraud, TrafficGuard helps maintain accurate performance data for better campaign optimization.
Support: TrafficGuard offers online support for its users.
Technical Details:
Support: Online support is available for users.
Customer Types: TrafficGuard serves large enterprises, medium-sized businesses, and small businesses.
API: TrafficGuard provides an API for integration.
Location / Phone Number: TrafficGuard is located in Perth, Western Australia, and can be reached at +61 8 6202 7098.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://www.trafficguard.ai/
Category: Click Fraud Software
Pricing:
TrafficGuard offers various pricing plans for its ad fraud protection services. The pricing plans are categorized based on the number of clicks and features they offer. The plans are designed to help advertisers protect their ad budgets from invalid traffic and maximize their return on investment (ROI).
PPC 50:
Monthly Price: $500
Contract: Annual
Ad Spent Protected: $50,000
Overage (% of Google Ad Spent): 2%
PPC 100:
Monthly Price: $900
Contract: Annual
Ad Spent Protected: $100,000
Overage (% of Google Ad Spent): 2%
Service Level Plan: Gold
PPC 250:
Monthly Price: $2,000
Contract: Annual
Ad Spent Protected: $250,000
Overage (% of Google Ad Spent): 2%
PPC 500:
Monthly Price: $3,000
Contract: Annual
Ad Spent Protected: $500,000
Overage (% of Google Ad Spent): 2%
Service Level Plan: Platinum
Click Limit: Unlimited
Properties: Unlimited
PPC 1M:
Monthly Price: $5,000
Contract: Annual
Ad Spent Protected: $1,000,000
Overage (% of Google Ad Spent): 2%
Note: The pricing plans offer different levels of protection and service, including unlimited clicks, unlimited properties, data retention, and a dedicated account manager. The overage charge is a percentage of the Google Ad spent that might exceed the protected amount. The service level plans vary between Blue, Gold, and Platinum.
You can also start a free trial to experience the benefits of TrafficGuard's platform before committing.
API Availability: Yes, TrafficGuard provides an API for integration.
ScroogeFrog
scrooge frog
ScroogeFrog is a tool designed to perform a traffic audit and optimize advertising campaigns by identifying potential click fraud and taking measures to minimize its impact. The page provides various details about ScroogeFrog, including its features, technical details, pricing, alternatives, frequently asked questions, and articles.
Overview: ScroogeFrog focuses on traffic audit and advertising campaign optimization. It claims to identify potential click fraud by analyzing visitor behavior and website interactions using 20 parameters. The service aims to reduce advertising costs, optimize conversion prices, minimize cheating, and improve campaign performance.
Key Features and Functionality:
Visitor Parameter Identification: ScroogeFrog identifies visitors based on 20 parameters and verifies their behavior on the website.
Website Analysis: The tool analyzes the website to assess the amount of click fraud.
Quick Setup: The process is claimed to take around 30 minutes, involving entering a website or logging in from an ad network, setting up two codes on the site, and topping up the balance through the account.
Traffic Audit: ScroogeFrog offers traffic audit features for €0.0025 for one unique visitor. This feature presumably identifies and evaluates traffic patterns.
Ads Audit with Blocking: This feature, priced at €0.02 for one unique visitor, includes not only audit but also blocking capabilities, presumably to prevent fraudulent ad interactions.
Mgid with Blocking: This feature is offered free of charge and likely focuses on analyzing and preventing issues related to the Mgid ad network.
System Codes Installation: ScroogeFrog offers a service to install system codes on the website for €30.
Technical Details:
Support: Online support is available for users.
Customer Types: ScroogeFrog serves large enterprises, medium-sized businesses, and small businesses.
API: ScroogeFrog does not provide an API.
Location / Phone Number: ScroogeFrog is located in Tartu, Estonia, and can be reached at +372 698 04 75.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://scroogefrog.com/?lang=en
Category: Click Fraud Software
Pricing: Based on the information provided from the webpage you've mentioned, here are the details about the pricing for ScroogeFrog™ - click fraud detection system:
Traffic Audit:
Cost: 0.0025 € for one unique visitor
This service involves auditing the traffic on your website to detect any potential click fraud.
Ads Audit with Blocking:
Cost: 0.02 € for one unique visitor
This service not only audits the traffic but also includes blocking ads that are identified as potentially fraudulent.
Enterprise Add-On:
Cost: 50 € per month (30 days)
This appears to be an additional feature that you can add to your subscription, possibly providing advanced features tailored to enterprise-level needs.
Mgid with Blocking:
Cost: Free of charge
This service seems to be free and likely focuses on auditing and possibly blocking MGID ads, a native advertising network.
Paid Services:
This section may include additional services with their respective prices, but no specific details are provided in the provided text.
System Codes Installation on the Website Order:
Cost: 30 €
This service seems to involve installing system codes on your website to enable the tracking and detection of click fraud.
API Availability: No, ScroogeFrog does not provide an API.
Click Guard
click guard
ClickGUARD is designed to help data-driven Google Ads marketers monitor, detect, and protect their campaigns from fraudulent and low-quality ad clicks. The tool aims to maximize Return on Ad Spend (ROAS) by effectively safeguarding and optimizing Google Ads campaigns against abusive, disruptive, fraudulent, and wasteful clicks.
Overview:
ClickGUARD is specifically developed to empower marketers who use Google Ads to ensure the quality and success of their campaigns. It focuses on preventing various types of clicks that are considered worthless or harmful to the success of advertising campaigns.
Key Features and Functionality:
Fraud Prevention: ClickGUARD is designed to protect campaigns from fraudulent clicks that can waste advertising budgets.
Quality Improvement: The tool helps to increase the quality of ad interactions by filtering out low-quality clicks.
ROAS Maximization: By preventing worthless clicks, ClickGUARD aims to maximize the Return on Ad Spend (ROAS) for Google Ads campaigns.
Threat Source Protection: ClickGUARD offers different tiers of protection against common, advanced, and all threat sources.
Campaign Optimization: ClickGUARD assists in optimizing Google Ads campaigns to achieve better ROI.
Technical Details:
Support: 24/7 support with live representatives is available for users.
Customer Types: ClickGUARD serves large enterprises, medium-sized businesses, and small businesses.
API: ClickGUARD provides an API.
Location / Phone Number: ClickGUARD is located in Los Angeles, California, and can be reached at +1 650-528-2500.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://www.clickguard.com/
Category: Click Fraud Software
Pricing:
ClickGUARD offers a subscription-based pricing model with different tiers:
ActiveGUARD: $47 per month, billed yearly
PremiumGUARD: $63 per month, billed yearly
EliteGUARD: $79 per month, billed yearly
It's recommended to verify pricing on the vendor's website.
API Availability: Yes, ClickGUARD provides an API.
PPC Protect
ppc protect
PPC Protect is designed to help businesses eliminate invalid activity within their Pay-Per-Click (PPC) advertising campaigns, particularly focusing on preventing click fraud. The tool offers real-time response capabilities and uses AI to automatically respond to click fraud attacks, making it an autonomous and proactive solution.
Overview:
PPC Protect is developed to address the issue of click fraud within PPC advertising campaigns. Click fraud refers to the practice of generating illegitimate or fraudulent clicks on ads with the intent to deplete a competitor's budget, increase advertising costs, or manipulate ad performance metrics. PPC Protect aims to detect and prevent sophisticated click fraud threats, safeguarding the integrity of PPC campaigns.
Key Features and Functionality:
Automated Response: PPC Protect's AI-driven system autonomously responds to fast-moving click fraud attacks in real-time.
Sophisticated Threat Detection: The tool detects and combats advanced click fraud threats.
Ad Account Learning: PPC Protect learns the unique characteristics and patterns of ad accounts to adapt to changing environments and trends.
Smart Traffic Segmentation: The tool can segment traffic intelligently to block invalid clicks.
Multiple Plan Options: PPC Protect offers different plan options based on the monthly ad spend.
Technical Details:
Support: 24/7 support with live representatives is available for users.
Customer Types: PPC Protect serves large enterprises, medium-sized businesses, and small businesses.
API: PPC Protect provides an API.
Location / Phone Number: PPC Protect is located in Chorley, England, and can be reached at +1 213-325-6688.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://ppcprotect.com/
Category: Click Fraud Software
Pricing:
PPC Protect offers different plans based on the monthly ad spend:
Growth: Designed for ad spends up to $40,000 per month
Business: For ad spends over $40,000 per month
Agency: Specifically designed for PPC & SEM agencies
It's recommended to verify pricing on the vendor's website.
API Availability: Yes, PPC Protect provides an API.
Fraud Blocker
fraud blocker
Fraud Blocker: Protect Your Google Ads Spend
Overview:
Fraud Blocker is a powerful software tool designed to prevent fraudulent and accidental clicks from draining your budget when running Google Ads campaigns. It is specifically aimed at marketers, marketing agencies, and SaaS businesses who use Google Ads as a part of their advertising strategy.
Key Features:
Fraud Prevention: The Fraud Blocker's primary function is to prevent fraudulent clicks originating from bots, competitors, and click farms. These fraudulent clicks can negatively impact ad performance and waste your advertising budget.
Fraud Score Calculation: The software utilizes a unique scoring system to analyze website visitors in real-time and calculate a fraud score. This score helps identify sources of ad traffic that are potentially fraudulent or invalid, such as malicious bots or click farms.
Automated Blocking: Fraud Blocker automatically blocks IP addresses that have a low fraud score. This proactive approach ensures that your ads are not displayed to bots or fraudsters, preventing wastage of your ad spend.
Google Ads Integration: By connecting your Google Ads account to Fraud Blocker, identified bad IP addresses are sent directly to your campaign's exclusion lists in real-time. This synergy between the two tools prevents your ads from being displayed near fraudulent sources.
Accidental Click Prevention: Not all clicks are intentionally fraudulent; some may be accidental. Fraud Blocker can distinguish between accidental clicks and intentional clicks, ensuring that accidental clicks do not negatively impact your ad campaign performance.
Performance Tracking: The software allows you to track the amount of money saved due to the prevention of bad clicks. It provides insights into your average Fraud Scores, blocked IP addresses, visitor data, and more, enabling you to optimize your ad spending effectively.
Customizable Blocking Rules: Fraud Blocker lets you customize blocking rules according to your specific needs, giving you greater control over which types of traffic to block.
Device Detection: The tool's device detection capabilities help in identifying the devices generating clicks, enhancing the accuracy of fraud detection.
VPN and Proxy Blocking: Fraud Blocker is equipped to block clicks originating from VPNs and proxy servers, further reducing the likelihood of fraudulent activity.
Pricing and Plans:
Certainly, here are the pricing details for the Fraud Blocker service as mentioned on the provided web page:
Starter Plan:
Price: $49 per month
Features:
Up to 5,000 Ad Clicks
1 Website
First 14 Days Free
Real-Time, 24/7 Monitoring
Automated Google Ads Blocking
Start Free Trial: START FREE TRIAL
Pro Plan:
Price: $69 per month
Features:
Up to 10,000 Ad Clicks
Up to 5 Websites
First 14 Days Free
Real-Time, 24/7 Monitoring
Automated Google Ads Blocking
Fraud Traffic Scoring
Device Fingerprinting
Start Free Trial: START FREE TRIAL
Enterprise Plan:
Price: Contact for pricing
Features:
Over 100,000 Ad Clicks
Unlimited Websites
First 14 Days Free
Real-Time, 24/7 Monitoring
Contact: CONTACT US
All Plans Include:
25% Lower Pricing: Monthly plans are priced 25% lower than competitors with comparable fraud detection and features.
No Risk, 14-Day Free Trial: Enjoy a free two-week trial of the service to see the savings on your ad campaigns.
Cancel Anytime. No Contracts: No long-term contracts are needed; you can start or stop fraud monitoring at any time.
Clixtell Click Fraud Protection
clixtell
Clixtell Click Fraud Protection is designed to help businesses protect their Pay-Per-Click (PPC) campaigns from click fraud, enhance their Return on Investment (ROI), and save money and time in the process.
Overview:
Clixtell Click Fraud Protection is a software solution that focuses on safeguarding a brand's PPC campaigns. It addresses the issue of click fraud, which involves invalid clicks on ads generated by competitors, click farms and bots. These fraudulent clicks can waste a brand's advertising budget and negatively impact its campaign performance.
Key Features and Functionality:
Click Fraud Detection: The software actively analyzes traffic from Google Ads and Bing Ads campaigns to identify suspicious click activities.
Instant Setup: Clixtell Click Fraud Protection offers an easy and quick setup process.
Google Ads Integration: The software integrates with Google Ads for enhanced click fraud protection.
Click Monitoring: The tool monitors website clicks to detect and prevent fraudulent activities.
Automated Click Fraud Protection: Clixtell uses machine learning to automatically detect and block click fraud activities.
IP and Device Blocking: The software can block fraudulent clicks based on IP addresses and device IDs.
Visitor Timeline and Session Recording: It records visitor interactions, including clicks, scrolling, and mouse movements.
Dashboard and Reports: The tool provides a live dashboard and generates daily/weekly email reports.
Additional Add-ons: Clixtell offers add-ons such as Call-Only Ads and Click Fraud Detection.
Technical Details:
Support: 24/7 support with live representatives is available for users during business hours.
Customer Types: Clixtell serves freelancers, large enterprises, medium-sized businesses, and small businesses.
API: Clixtell Click Fraud Protection provides an API.
Location / Phone Number: Clixtell is located in Los Angeles, CA, and can be reached at +1 (888) 881-2549.
Deployment: Available as SaaS/Web/Cloud and on mobile platforms (Android and iOS).
Official Website: https://www.clixtell.com/click-fraud-protection
Category: Click Fraud Software
Pricing:
Certainly, here's a breakdown of the pricing details for Clixtell's Click Fraud Protection software based on the information you provided:
Monitor - $15/month:
PPC Fraud Detection Monitor
24/7 Click Fraud Detection
Live Fraud Notifications
Website Video Recorder
Daily / Weekly Activity Email
Web Conversion Tracking
Protection - $50/month:
Automated Click Fraud Protection
All Monitor Features Plus:
A.I. Fraud Protection Algorithms
Automatic Google Ads IP Exclusions
Custom Security Rules
Agency - $75/month:
Unlimited Websites Up to 10,000 clicks
All Protection Features Plus:
Unlimited Websites Protection
Unlimited Google Ads Accounts
Over 500 IPs Smart Protection
It's recommended to verify pricing on the vendor's website.
API Availability: Yes, Clixtell Click Fraud Protection provides an API.
Botman
botman
Botman is a Cybersecurity Software as a Service (SaaS) designed specifically for the AdTech (Advertising Technology) industry. It offers real-time Invalid Traffic (IVT) verification for the programmatic advertising ecosystem. Ad platforms, ad networks, advertisers, and publishers can use Botman to enhance visibility, improve data analysis, and combat issues related to ad fraud and low-quality traffic.
Overview:
Botman serves as a cybersecurity solution tailored for the AdTech sector. It caters to organizations of all sizes within the advertising ecosystem, including ad platforms, ad networks, advertisers, and publishers. The primary goal of Botman is to transform existing ad data into actionable insights that drive profitability and enhance customer satisfaction.
Key Features and Functionality:
Real-Time IVT Verification: Botman provides real-time verification of Invalid Traffic (IVT) to help detect and prevent fraudulent activities within the programmatic advertising landscape.
Enhanced Visibility: The software aims to enhance visibility at every level of the enterprise, allowing businesses to have better control and understanding of their ad campaigns.
Ad Data Transformation: Botman transforms ad data into actionable information, enabling businesses to make informed decisions that contribute to higher ROI.
Easy Deployment: Being online-based, Botman offers ease of deployment for its users.
Cost-Effective: The software is designed to offer cost-effective solutions for businesses looking to mitigate the impact of ad fraud and optimize their ad campaigns.
Technical Details:
Support: Online support is available for users.
Customer Types: Botman caters to large enterprises, medium-sized businesses, and small businesses.
API: Botman provides an API for integration.
Location / Phone Number: Botman is located in Bengaluru, India, and can be reached at +91 9742081700.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://www.botman.ninja/
Category: Click Fraud Software
Pricing: Botman offers a quotation-based pricing model. Specific pricing details are not provided on the page, and users are advised to confirm pricing with the vendor as the information may have changed.
Integration: Botman provides an API for integration.
Forensiq
forensic
Forensiq is a Click Fraud Software designed to help businesses fortify their partnerships by detecting and preventing various types of fraudulent activities within the advertising and conversion paths. It primarily targets affiliate fraud, influencer fraud, and traffic abnormalities that can corrupt the effectiveness of marketing campaigns.
Overview:
Forensiq offers a solution that exposes and addresses fraudulent activities that affect conversion paths. It helps businesses cut out invalid traffic, ensuring that their advertising spend is directed towards high-quality partnerships. The software is particularly effective for lead-generation campaigns, where fraudsters may attempt to profit by collecting payments for stolen or recycled information. Forensiq provides real-time insights into suspicious traffic sources, allowing businesses to quickly identify high-risk partners and take necessary actions.
Key Features and Functionality:
Fraud Detection: Forensiq is designed to expose various forms of fraudulent activities, including affiliate fraud, influencer fraud, and suspicious traffic patterns that may negatively impact conversion paths.
Cutting Invalid Traffic: The software helps businesses identify and cut out invalid traffic, ensuring that advertising budgets are spent on legitimate and high-quality partnerships.
Real-Time Insights: Forensiq offers real-time insights into suspicious traffic sources, allowing businesses to promptly identify and address potential issues.
Block Payments: Businesses can use Forensiq to block payments for illegitimate lead and conversion events, preventing fraudsters from profiting through fraudulent activities.
Technical Details:
Support: Online support is available for users.
Customer Types: Forensiq caters to large enterprises, medium-sized businesses, and small businesses.
API: Not specified on the page.
Location / Phone Number: Forensiq is located in New York, New York, and can be reached at +1 917-720-2883.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://impact.com/protect-monitor/
Category: Click Fraud Software
Pricing:
Forensiq offers a quotation-based pricing model. Specific pricing details are not provided on the page, and users are advised to confirm pricing with the vendor as the information may have changed.
Meetrics
meetrics
Meetrics is a Click Fraud Software designed to address challenges related to evaluating media quality and effectiveness in the context of programmatic advertising delivery systems.
Overview:
Meetrics offers the ADAM suite, which stands for "Ad Attention Manager." This suite combines various tools that enable users to measure viewability, verify audience engagement, prevent ad fraud, and ensure brand safety. The ADAM suite aims to provide users with a comprehensive solution to assess the quality and effectiveness of their ad placements in real-time. It offers insights and key performance indicators (KPIs) to help users quickly identify and resolve any disruptive factors that may impact the performance of their ads across various formats.
Key Features and Functionality:
ADAM Suite: Meetrics' ADAM suite includes tools for measuring viewability, verifying audience engagement, preventing ad fraud, and ensuring brand safety.
Viewability Check: Meetrics helps users evaluate the viewability of their ads, ensuring that they are being seen by the intended audience.
Audience Verification: The software verifies the engagement and interaction of the target audience with the ads.
Ad Fraud Prevention: Meetrics includes features to prevent ad fraud, ensuring that advertisers' budgets are not wasted on fraudulent activities.
Brand Safety: Meetrics helps ensure that ads are displayed in safe and appropriate environments, protecting the brand's reputation.
Technical Details:
Support: Online support is available for users.
Customer Types: Meetrics caters to large enterprises, medium-sized businesses, and small businesses.
API: Not specified on the page.
Location / Phone Number: Not specified on the page.
Deployment: Available as SaaS/Web/Cloud.
Official Website: https://www.cabinetm.com/product/meetrics/meetric-adam-suite
Category: Click Fraud Software
Pricing:
Certainly, I can provide you with the details about the pricing options mentioned on the CabinetM pricing page. Here are the different pricing plans they offer:
Free Account:
Users: Single-user
Products Under Management: Up to 20 products
Functionality: Limited functionality
Stack Maps: Option to add at $99 per month
Solo Enterprise Account:
Users: Single-user
Products Under Management: Up to 50 products
Pricing: $495 per month or $5,000 billed annually
Small Team Enterprise Account:
Users: 2 users
Products Under Management: Up to 75 products
Pricing: $995 per month or $10,000 billed annually
Flexible Enterprise Account:
Users: The number of users varies
Products Under Management: Pricing is determined by the number of products and users
Pricing: Custom quote based on your needs
Additional Note: They offer a pricing calculator to help you estimate the cost for this plan.
Frequently Asked Questions (FAQs)
How do I protect my Google ads from fake clicks?
To protect your Google ads from fake clicks, monitor metrics diligently, watch for sudden activity spikes, avoid low-value sites, and invest in anti-fraud software for a robust defense.
2. How does Google detect ad fraud?
Google uses a mix of methods to detect ad fraud: manual site verification, click behavior analysis, invalid click filters, IP address tracking, click timestamps, behavioral analysis, and machine learning algorithms to identify abnormal click patterns and inconsistent user behavior, ensuring ad interactions are legitimate.
How can you reduce the risk of click fraud?
To reduce click fraud risk, use reputable ad networks, implement captchas, monitor traffic patterns, segment traffic, and employ fraud prevention tools.