From Strategy to Impact: Five Stages to Secure Your First 100 SaaS Users

insights from DAN TARO

Unlocking the Secrets to Acquiring Your First 100 SaaS Users

They emphasize the importance of cash flow to sustain the company's growth. The speaker suggests charging higher prices than usual to create a better product and provide excellent customer support. The process starts with defining the target price point and creating an irresistible offer. Surveys and networking are used to gather information and validate the product idea. Leveraging social media platforms like LinkedIn and Twitter is recommended for reaching out to potential customers and building an email list.

Once the product is fully launched, the focus shifts to understanding and solving tangential issues that users may face, making the SaaS even more valuable. Building a strong customer community through email and social media is emphasized to ensure customer retention and loyalty.

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Acquiring the first 100 users for a SaaS company is a pivotal milestone that requires a well-thought-out strategy. In this blog post, we will delve into a comprehensive bootstrapped approach that will guide you from humble beginnings to achieving a steady stream of satisfied customers. Each stage is designed to foster growth, create hype, and build lasting relationships with your target audience.

Let's dive into the five stages of this powerful method that will lead your SaaS venture to success.

Stage 1:

Humble Beginnings - Leveraging Personal Networks and Referrals

At the outset, it's crucial to focus on your immediate network and connections. Reach out to friends, colleagues, and industry professionals who could be potential users of your SaaS solution. Identify target groups on platforms like LinkedIn and engage with communities related to your product's niche. This stage is all about validating your product idea and understanding your potential customer's pain points.

Stage 2:

Building an Irresistible Offer - The Power of Surveys and Online Presence

As you gather insights from your network, use surveys, social media postings, and online interactions to refine your pricing strategy. Charging a higher price point than expected can help position your product as a premium solution and increase its perceived value. Craft an irresistible offer that highlights the unique benefits of your SaaS and captivates potential users.

Stage 3:

Creating FOMO with a Waitlist - Driving Demand and Value

Before diving into the development phase, create a waitlist for interested users. This generates a sense of urgency and exclusivity around your product. People who missed out on the initial launch will be more eager to join, increasing demand organically. Use email marketing to provide value to those on the waitlist, share user testimonials, and keep them engaged with your product's development process.

Stage 4:

Fuel on the Fire - Leveraging Social Media and Webinars

At this point, your audience is growing, and it's time to expand your reach even further. Leverage social media platforms like Twitter and LinkedIn to build hype around your product. Host webinars that provide valuable insights related to your SaaS and subtly introduce your solution as the answer to the attendees' challenges. The key is to focus on providing value and avoiding a pushy sales approach.

Stage 5:

Unleashing the Power of Feedback - Growing from 50 to 100+ Users

Once your SaaS is launched, gather user feedback to identify areas for improvement and additional features that could add value. Aim to solve tangential issues that your users may face, making your SaaS even more indispensable. Create a strong customer community through email and social media engagement, fostering loyalty and retention.


Acquiring your first 100 users for a SaaS company can be a challenging yet rewarding journey. By following this bootstrapped approach, you can build a solid foundation, create excitement around your product, and establish lasting relationships with your customers. Remember to focus on value, foster engagement, and continuously seek feedback to grow and scale your SaaS venture. With determination, strategic planning, and a commitment to excellence, you can achieve remarkable success in the competitive SaaS landscape.

Please watch the following video on"Acquire your first 100 users" by Dan Taro for a deeper understanding.

Struggling to build sustainable systems? Don't fret! Let's chat, and I'll provide expert guidance tailored to your business. Together, we'll achieve remarkable growth! πŸ’ΌπŸ’¬ connect here