6 Models Every SaaS Company Must Monitor in 2023 | SaaS Metrics Blueprint

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SaaS Models & Metrics 2023

The SaaS business model & metrics," Dan Taro discusses essential concepts for SaaS (Software as a Service) founders to understand the SaaS funnel model and how to effectively grow their businesses in the long term.

SaaS Models and Metrics

In the rapidly evolving world of Software as a Service (SaaS), achieving success and sustainable growth is a common goal for all founders. However, many SaaS founders struggle to comprehend the intricacies of the SaaS funnel model and the key metrics that drive their businesses forward. In this blog post, we will delve into the secrets shared by Dan Taro in his video "Success SaaS in 2023: The SaaS business model & metrics " and explore how SaaS founders can build successful funnels to unlock their full potential.

1. Understanding New ARR (Annual Recurring Revenue):

The cornerstone of any SaaS business lies in its ability to generate recurring revenue. New ARR is the sum of revenue generated from new customers and the expansion ARR from upselling to existing customers. To ensure sustainable growth, SaaS founders must meticulously calculate and optimize new ARR while also managing churn, the loss of customers to competitors or cheaper alternatives.

2. The SaaS Funnel Model:

The SaaS funnel model represents the journey of leads from acquisition to conversion. There are two primary sources of traffic—organic and paid. Organic traffic can include email lists, social media following, and other non-paid sources, while paid traffic includes advertisements on platforms like Facebook and LinkedIn. Maximizing the efficiency of both organic and paid channels is crucial to funneling leads effectively.

3. Funnel Productivity:

The success of a SaaS business is closely tied to its funnel productivity. This is determined by the conversion rate of leads into paying customers and the average deal size. To optimize funnel productivity, SaaS founders should focus on increasing the number of bookings and free trials at the top of the funnel. Understanding the key indicators at each stage enables founders to make informed decisions and enhance overall funnel performance.

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4. Overcoming Hiring Constraints:

As SaaS businesses grow, so does the need for a skilled and effective sales team. However, scaling sales teams is not as straightforward as merely adding more people. Hiring constraints can hinder growth if not managed proactively. Investing in automated systems for recruiting and assessment can streamline the hiring process, ensuring that the right candidates are brought on board to drive higher conversion rates.

5. The Power of Negative Churn:

Churn, the loss of customers, is a significant concern for SaaS founders. However, Dan Taro introduces a concept that can turn this challenge into an opportunity—negative churn. Negative churn occurs when expansion revenue from existing customers exceeds the revenue lost from churned customers. By focusing on providing additional value to existing customers, SaaS founders can turn churn into a revenue-boosting mechanism.

6. Strategies for Adding Value:

Adding value to the SaaS offering is a strategic approach to increasing revenue and customer satisfaction. Offering different versions of the product, tailoring features to customer needs, and introducing expansion tiers and add-ons are powerful ways to enhance customer experience and boost revenue. Additionally, scaling based on the number of users can further drive profitability.


In the competitive landscape of SaaS, understanding the intricacies of the SaaS funnel model and the key metrics for growth is essential for success. By comprehending the secrets shared by Dan Taro, SaaS founders can optimize their businesses, improve funnel performance, and unlock the full potential of their ventures. Embracing these strategies and maintaining a proactive approach to hiring and value addition can pave the way for sustainable growth and profitability in the ever-evolving world of SaaS. As SaaS founders embark on their journey, they should remember that building profitable funnels is not a one-time endeavor but an ongoing process that requires continuous analysis, adaptation, and innovation.

Please watch the following video on 'SaaS Metrics for Success' by Dan Taro for a deeper understanding.

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