Blue Ocean Strategy Book Summary & Review(5 Key Takeaways)

How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy,” written by W. Chan Kim and Renée Mauborgne, presents a revolutionary approach to business strategy, encouraging companies to break free from cutthroat competition in existing markets (red oceans) and create new uncontested market spaces (blue oceans). The book challenges conventional thinking…
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