Unbounce vs Webflow | Choosing the Best Landing Page Builder

Unbounce vs webflow

When choosing between Unbounce and Webflow for creating custom responsive landing pages without coding knowledge, it’s important to consider your specific needs and preferences. This comparison between Unbounce and Webflow can help you make an informed decision based on factors such as ease of use, features, pricing, and your goals for conversion rate optimization.

What is a Unbounce?

Unbounce vs Webflow: What is a Unbounce?

Unbounce is a popular online platform that specializes in creating custom landing pages for digital marketing campaigns. It is designed to help businesses and marketers easily build and optimize landing pages without requiring coding or technical web development skills.

What is a Webflow?

Unbounce vs Webflow : What is a Webflow?

Webflow is a user-friendly web design and development platform that empowers users to create and publish websites without extensive coding knowledge. It combines the features of a website builder and content management system (CMS), offering a visual interface for design and development.

Unbounce vs. Webflow: Main Differences

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Aspect Unbounce Webflow
Features Essential for landing pages and marketing. Offers more features, including eCommerce and CMS, with some additional costs.
Customization Extensive for tailored landing pages. Customization available but not as extensive.
Conversion Optimization Strong focus with A/B testing. Offers similar features but not as user-friendly.
Analytics Detailed analytics with heatmaps, etc. Less detailed; supports third-party tools for more data.
Customer Support Excellent with 24/7 live chat and phone. Email support (free plan) and live chat (paid); Unbounce has better support.
SEO Focus Limited focus; supports SEO. Better for SEO, sites tend to rank well in Google.

Unbounce vs Webflow: Which One Is Easier to Use?

When it comes to building landing pages and focusing on achieving the best conversion rates, Unbounce is the more user-friendly choice. Unbounce’s platform is designed to make it easy for users to create effective landing pages for their marketing campaigns. The process with Unbounce involves setting campaign goals, crafting copy, creating CTAs, selecting images, designing the landing page, connecting it, previewing it, and publishing it. Unbounce’s AI features further enhance its ability to improve conversion rates, giving it an advantage over Webflow in this aspect.

What you don’t get with Unbounce vs Webflow?

Webflow has impressive web design features, but it lacks phone and live chat support, which can be frustrating when you need quick help. It’s more geared towards professionals with coding skills, so beginners might find it harder to learn.

Unbounce also has limitations. Each plan restricts the number of landing pages, popups, and sticky bars you can use. While the landing page limit is okay (ranging from 75 to 375+ in different plans), the restrictions on popups and sticky bars can make it tough to create interactive web experiences. This can be a problem if you want to use various marketing and conversion elements on your site.

Main Reasons to Choose Unbounce or Webflow

Unbounce if:

  1. Easy landing page creation without coding.
  2. A/B testing and dynamic text replacement for conversions.
  3. Effective for building mailing lists and email campaigns.
  4. User-friendly with a drag-and-drop editor.
  5. Detailed insights with analytics and integrations.

Webflow if:

  1. Proficient in web development and coding.
  2. Ideal for eCommerce with inventory and payments.
  3. Highly flexible and advanced website builder.
  4. Additional SEO features for better Google rankings.

Key Features of Unbounce and Webflow

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Feature Unbounce Webflow
Builder Drag-and-Drop Responsive Design Tool
Templates 100+ Landing Page Templates Responsive Website Templates
A/B Testing Yes (for Conversion Optimization) Yes (for Experimentation)
Mobile Responsiveness Fully Responsive Landing Pages Responsive Design for Various Devices
Lead Capture Popups, Sticky Bars Lightbox for Popups and Interaction
User Collaboration Unlimited Users Team Collaboration
Version Control Yes (for Page Versions) Automatic Backups and Versioning
CDN Yes (Fast Page Loading) Fast Page Loading with CDN
SSL Encryption Automatic Encryption Secure Pages with SSL Encryption
GDPR Compliance GDPR Compliant Security and Data Protection
Integrations Marketing and CRM Tools Integration Integrates with Services (e.g., Analytics)
AI Suggestions AI Writer for Landing Pages AI-Powered Page Improvements
Custom Branding No Custom Branding (Logos, CSS)
SEO Features Basic Features SEO Tools for Website Visibility
Web Fonts Limited Font Options Access to 2,000+ Web Font Families
Sharing Options No Easy Sharing of Work and Previews
Password Protection No Page or Site Password Protection

Pros and Cons of Unbounce VS Webflow


  1. Professional, Great-Looking Landing Pages
  2. User-Friendly Mobile Pages
  3. Strong Community Support


  1. Limited Integration
  2. Complex Customizations
  3. Potential Reliability Issues


  1. Customization and Flexibility
  2. Interactions and Animations
  3. Clean Code
  4. Fast Development
  5. Free Plan


  1. Less Customization Compared to Unbounce
  2. Potential Complexity
  3. Updates and Compatibility Issues

Unbounce vs Webflow Integrations

Unbounce provides extensive integration options, with over 500 integrations, offering a wide range of tools and services for marketers. Some notable integrations include Mailchimp, Constant Contact, Salesforce, Google Analytics, and more, making it a versatile choice for marketing professionals.

On the other hand, Webflow’s integrations are more focused on web development and design. It offers a more limited set of integrations, with options such as Google Analytics, HubSpot CRM, and Adobe Commerce. If your primary focus is web design and development, Webflow may be the preferred choice.

Alternatives to Unbounce and Webflow

Here are some alternatives for marketing software similar to Unbounce and Webflow:

  1. Instapage: A powerful landing page builder with A/B testing and analytics for conversion optimization.
  2. ClickFunnels: Popular for creating sales funnels and landing pages with a wide range of features.
  3. HubSpot Marketing Hub: An all-in-one marketing solution with tools for landing page creation, email marketing, and CRM.
  4. Wix: A versatile website builder with templates for creating professional websites and landing pages.
  5. WordPress: A popular content management system (CMS) with various plugins and themes for marketing.
  6. Squarespace: A user-friendly website builder known for elegant templates and visually appealing websites.

Unbounce vs Webflow – Pricing Comparison

Unbounce offers three pricing plans: “Launch” (starting at $90/month), “Optimize” ($135/month), and “Accelerate” ($225/month). These plans vary in features, including conversions, visitors, domains, and user support, catering to different business needs.

Webflow offers a range of pricing options. They provide a free plan with limited features, making it an accessible choice for those with basic website needs. For more advanced features and capabilities, Webflow offers paid plans that range from $12 to $45 per month.

Final Thoughts

In conclusion, choosing between Unbounce and Webflow depends on your specific requirements and budget. If you prioritize flexibility and advanced features, or if you are a professional designer, Webflow is the better choice due to its design-focused capabilities. On the other hand, if you need an easy and quick solution to create landing pages and are comfortable with limited customization options, Unbounce is a suitable alternative to Webflow. It’s crucial to assess your needs and budget before committing to either platform, as these factors will ultimately determine the best fit for your purposes.

We hope you found this Unbounce vs. Webflow comparison helpful!

Spandana Andela
About author


Meet Spandana Andela, a remarkable individual who wears multiple hats with finesse. As an AI Copywriter and Engineer, she navigates the intersection of technology and storytelling, creating a unique fusion that captivates audiences. Beyond her professional pursuits, Spandana is also a passionate storyteller, weaving narratives that resonate on a personal level. What sets her apart is not only her expertise but also her role as a mother, adding depth and richness to her experiences. Dive into the world of Spandana Andela, where innovation, creativity, and the joys of motherhood converge in a truly inspiring journey.
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