Webflow vs Squarespace vs Wix: Smart Web Development


Choosing the right platform for your web development project is crucial, and three major players in this space are Webflow vs Squarespace vs Wix . Each of these platforms comes with its own set of features and benefits. In this detailed comparison, we’ll explore Webflow, Squarespace and Wix, breaking down what they excel at and where they might have limitations. By the end of this overview, you’ll have a clear understanding of these platforms, helping you make a smart decision for your web development journey.

Webflow: No-code visual website builder.

Squarespace: All-in-one website building and hosting platform.

Wix: Drag-and-drop website builder.

What is a Wix?

Wix, established in 2006, is a website-building platform designed for users who want to create and personalize websites without the necessity of coding skills. Renowned for its intuitive interface and drag-and-drop website editor, Wix has become popular among a diverse user base, ranging from individuals to businesses and organizations.

Webflow vs Wix vs Squarespace: What is a Wix?

The platform equips users with a suite of tools to easily design and oversee their online presence.

What is a Webflow?

Founded in 2013, Webflow stands out as a web design and development platform empowering users to craft professional and personalized websites without requiring advanced coding expertise.

Webflow vs Wix vs Squarespace: What is a Webflow?

Recognized for its robust design and customization capabilities, Webflow is particularly tailored for web professionals and individuals who desire greater control over both the aesthetics and functionality of their websites.

What is a Squarespace?

Squarespace is a user-friendly website builder and hosting service that enables individuals and businesses to easily create and manage their websites. It offers professionally designed templates, a drag-and-drop editor for intuitive customization, and integrated hosting services. With features like e-commerce capabilities, SEO tools, blogging support, and responsive design, Squarespace caters to users without coding expertise.

Webflow vs Squarespace vs Wix: What is a Squarespace?

Additionally, the platform provides customer support and resources to help users build and maintain professional-looking websites.

When to Choose Webflow?

Prioritize Webflow if you want intricate design control and the ability to visually create complex websites without extensive coding. While there’s a learning curve, investing time in this powerful tool can yield unmatched design capabilities.

When to Choose Squarespace?

Squarespace is an ideal choice for those prioritizing a user-friendly platform with visually stunning templates. It serves well as an all-in-one solution, offering simplicity for blog and portfolio websites, as well as small to mid-sized online stores. With 24/7 customer support and straightforward content management, Squarespace caters to individuals and businesses seeking an easy-to-navigate and visually polished website-building experience.

When to Choose Wix?

If ease of use is your priority and you favor a platform with a minimal learning curve, Wix is designed for beginners and non-coders. Wix’s guided setup, especially with Wix ADI, is perfect for quickly launching a simple website without technical complexities. It’s particularly well-suited for small to medium-sized projects and businesses.

Benefits of Webflow vs Squarespace vs WIX


  • Made for professional designers.
  • Allows complex designs without heavy coding.
  • Complete control over design.
  • Good for eCommerce.
  • Learning curve for beginners.


  1. User-Friendly Interface
  2. Visually Stunning Templates
  3. All-in-One Solution
  4. Blog and Portfolio Features
  5. E-commerce Simplicity


  • Beginner-friendly.
  • Great for small businesses, artists, etc.
  • Lots of customizable templates.
  • AI-driven smart assistant.
  • Allows freedom in customization.
  • Automatic site backup.
  • Some limitations in editing features and template flexibility.

Comparison of Webflow vs Squarespace vs WIX

Ease of use

Wix is known for its user-friendly interface, featuring a drag-and-drop editor that makes it easy for beginners to create websites. The platform provides a range of customizable templates, and the intuitive design allows users to see real-time changes as they make them. The availability of an App Market also simplifies the integration of additional features.

Squarespace provides a seamless signup experience, directing users straight to templates. The platform offers a helpful walkthrough during site-building. Squarespace’s template editor is recognized for its user-friendly and clean interface, although it tends to take a more active role in design decisions. This can limit precise drag-and-drop control, simplifying the process but potentially restricting customization options for users who prefer detailed control over design elements.

Webflow, while powerful, may have a steeper learning curve, especially for those without web development experience. It’s designed for professional designers, and understanding its full capabilities might require going through tutorials or taking advantage of the available learning resources. However, for those with design or coding experience, Webflow offers significant flexibility.

Marketing and SEO Tools

Webflow provides a suite of a robust marketing and SEO tools to help businesses expand their online presence. The platform includes essential features like alt tags for images, ensuring accessibility and SEO optimization. With a focus on mobile-optimized designs, Webflow ensures that your website looks and functions seamlessly across different devices. The platform also offers the creation of sitemaps, aiding search engines in indexing your content effectively.

Squarespace, like Webflow, provides comprehensive marketing and SEO tools to help you reach a broader audience. Essential features include alt tags for images, mobile-optimized designs, sitemaps, and seamless social media integration. Squarespace goes a step further by offering Squarespace Email Campaigns—an all-in-one email marketing tool. This feature allows you to create and manage email campaigns directly from the Squarespace platform, effectively communicating with visitors and promoting your site.

Wix provides users with an in-built SEO tool known as the SEO wizard, conveniently accessible from the dashboard. This tool is designed to offer basic SEO features, assisting users in optimizing their websites for search engines. However, users should be aware that certain SEO tasks, such as the creation and submission of sitemaps, require manual intervention. To enhance visibility and search engine performance, users may need to actively engage with the SEO wizard and perform additional steps beyond the tool’s automated features.

Apps and Integrations

Webflow takes the lead when it comes to integrations, offering a diverse range of options to enhance your website’s functionality. The platform’s flexibility allows for extensive customization, enabling you to tailor your site to your specific needs. While some technical work may be required to install these integrations, Webflow’s robust ecosystem supports various third-party tools and services.

Squarespace provides a curated selection of apps through its marketplace, known as Squarespace Extensions. This marketplace includes 24 apps covering essential functionalities such as SEO and product management. While the number of options may be fewer than Webflow’s, Squarespace focuses on quality, ensuring a reliable and seamless experience for users.

Wix’s App Market provides users with a diverse range of tools and integrations. From customer engagement with LiveChat and Zendesk Chat to lead generation with Poptin, Wix covers various functionalities. Optimizely is available for A/B testing, SendPulse for multichannel marketing, and Airtable for cloud collaboration. Shopify integration ensures seamless e-commerce, and Zapier enables task automation across different apps. This variety of apps allows for versatile customization, catering to users’ specific website needs.


Wix eCommerce functionality is user-friendly, allowing users to add a store with a few clicks, accept various payments, and integrate with online marketplaces. Wix also offers an extensive app market for additional eCommerce features.

Webflow’s eCommerce functionality, although relatively new, provides customization features for products, online checkout, and transactional emails. It allows users to sell both physical and digital products. However, as of the provided content, Webflow lacks customer account features and in-built abandoned cart functionality.

Squarespace also caters to online selling, offering affordable options for businesses. Known for its visually appealing templates and user-friendly interface, Squarespace’s e-commerce features are more standardized compared to Webflow. It suits smaller to mid-sized businesses with simpler online store needs, providing essential features like inventory management and order processing.

Customer Support

Webflow offers customer support primarily through email, available on weekdays (Monday through Friday). While their support may not be available around the clock, they strive to provide timely assistance during business hours. Webflow’s support channels focus on addressing user queries and concerns through email communication.

Squarespace provides customer support 24/7, but primarily through email, social media, or live chat. It’s worth noting that Squarespace does not offer phone support. The platform aims to ensure that users can reach out for assistance at any time, using these online channels to address inquiries and provide support.

Wix offers active customer support through various channels, including chat, email, and phone. Additionally, it provides video lessons, success stories, and a marketplace where users can find professional assistance for their projects. The combination of direct support and extensive online resources makes Wix accessible to users with varying levels of expertise.


Webflow offers a complex CMS (Content Management System) that empowers users to create highly customized blog templates. The platform allows for extensive customization, enabling users to design blog layouts tailored to their specific preferences. This flexibility is beneficial for those who seek a unique and visually distinctive blog design. Webflow’s CMS is designed to handle various content types, making it a powerful tool for bloggers who want a high level of control over the appearance and functionality of their blogs.

Squarespace provides robust blogging capabilities, allowing users to schedule, publish, and organize blog posts with categories and tags. The platform simplifies the process of managing a blog, offering user-friendly tools for content creation and organization. Squarespace’s focus on templates extends to its blogging features, ensuring that users can present their blog content in an aesthetically pleasing and organized manner.

Wix allows users to create a blog easily through its left-hand sidebar. While the blog editor is user-friendly, some limitations include the inability to create backdated or private posts.

Templates and Customization

Webflow offers templates, but only 50 out of 500 are free, and they may not stand out significantly. Webflow’s strength lies in customization rather than template variety. The platform is designed for extensive customization, putting the onus on web designers to create visually appealing sites.

Squarespace stands out with its visually appealing templates, and although there are over 100 options, they are known for their beauty rather than sheer quantity. The tradeoff is that Squarespace’s templates are less customizable compared to Webflow. However, the platform offers a diverse range of templates, including customized blog templates, powerful e-commerce analytics support, portfolio templates, and various page layouts.

Wix offers 500+ mobile-optimized templates suitable for different businesses. These templates are customizable through a user-friendly WYSIWYG editor and can be integrated with over 250 web apps. While it offers customization features, it may lack some advanced design options.

Pros and Cons of Webflow vs Squarespace vs WIX



  1. Webflow provides powerful customization tools for designing websites.
  2. Known for its exceptional animation features, allowing for visually appealing designs.
  3. Easy integration and collaboration with third-party applications.
  4. Offers excellent learning resources for users to improve their skills.
  5. Includes built-in SEO features for better search engine optimization.
  6. Provides commerce services for multiple sites.


  1. Access to blogging features may require opting for an advanced plan.
  2. Access to e-commerce and CMS features is subject to payment.
  3. Some users find Webflow challenging to use, especially for beginners.
  4. Lack of basic customer support features.



  1. WIX is known for its user-friendly interface, making it easy for beginners.
  2. Offers robust customization services for designing websites.
  3. Known for providing strong customer support services.
  4. Allows integration and collaboration with third-party applications.
  5. Provides support for building e-commerce sites.


  1. Not the best option for large-scale e-commerce sites.
  2. Users may find it challenging to switch between templates.
  3. SEO features may not be as impressive compared to other platforms.
  4. Access to advanced EditorX tools may require additional payment.



  1. Well-designed templates for aesthetically pleasing websites.
  2. Templates tested for seamless display on various devices.
  3. Easy and fast website creation without coding knowledge.
  4. Provides continuous customer support.
  5. Facilitates smooth content transfer.
  6. Simple creation of URL redirects.
  7. Offers a range of additional services.


  1. Costs can accumulate with advanced plans.
  2. Challenges in highly customized design without coding.
  3. Some difficulty navigating the editor.
  4. May not be ideal for complex structures.
  5. Potential for slower load times due to unnecessary code.

Webflow vs Squarespace vs Wix – Pricing Comparision

Webflow provides a diverse pricing structure to accommodate various user needs. The Starter plan is ideal for beginners, offering basic features at no cost. The Basic plan, at $12/month, The CMS plan, is priced at $16/month, and The Business plan, at $36/month.

Wix offers free plans, making them accessible for users to explore their features. Wix provides plans starting at $4.50 per month for websites and $17 per month for eCommerce.

Squarespace offers a range of plans to cater to diverse website needs. The Personal Plan is priced at $23/month, the Business Plan at $33/month, and The Basic Commerce Plan, is priced at $36/month, the Advanced Commerce Plan, is priced at $65/month. Consider your website requirements and choose the plan that best aligns with your goals and budget.

Integrations Webflow vs Squarespace vs Wix

Webflow’s integration offerings span a diverse range to augment functionality and seamlessly connect with various tools. Notable integrations encompass LiveAgent, ActiveCampaign, and WooCommerce. Additional connections include LiveChat, Google Analytics, Campaign Monitor, and integrations with leading CRM platforms like Zoho CRM and Salesforce.

Wix’s App Market offers a diverse array of integrations to enhance website capabilities. Noteworthy connections include LiveChat, Zendesk Chat, Poptin, and Optimizely. Wix also integrates with SendPulse, Airtable, Shopify, and Zapier.

Squarespace’s curated selection of integrations, Notable integrations include Acuity Scheduling, Mailchimp, OpenTable, and G Suite. Other offerings like Adobe Fonts, Instagram Feed, Zapier, and ShipStation contribute to a versatile toolkit, empowering Squarespace users to enhance their websites for diverse purposes.

Conclusion: Webflow vs Squarespace vs Wix 

The choice among Squarespace, Webflow, and WIX hinges on individual priorities and needs. Opt for Squarespace if you value a blogger-friendly platform, are comfortable with regular updates, and seek advanced customization options. Choose Webflow for its emphasis on design and animation, especially if you’re open to investing in advanced plans and need seamless collaboration with third-party apps. WIX is the go-to option for those prioritizing ease of use, and strong customer support, and are building smaller-scale e-commerce sites.

Ultimately, your decision should align with your skills, requirements, and preferences, ensuring a seamless and fulfilling website-building experience!

Spandana Andela
About author


Meet Spandana Andela, a remarkable individual who wears multiple hats with finesse. As an AI Copywriter and Engineer, she navigates the intersection of technology and storytelling, creating a unique fusion that captivates audiences. Beyond her professional pursuits, Spandana is also a passionate storyteller, weaving narratives that resonate on a personal level. What sets her apart is not only her expertise but also her role as a mother, adding depth and richness to her experiences. Dive into the world of Spandana Andela, where innovation, creativity, and the joys of motherhood converge in a truly inspiring journey.
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