Webflow vs Squarespace: Making Sense of Web Design Dilemma

webflow vs squarespace

What is a Squarespace?

Squarespace is a user-friendly website builder and hosting service that enables individuals and businesses to easily create and manage their websites. It offers professionally designed templates, a drag-and-drop editor for intuitive customization, and integrated hosting services. With features like e-commerce capabilities, SEO tools, blogging support, and responsive design, Squarespace caters to users without coding expertise.

Webflow vs Squarespace: What is a Squarespace?

Additionally, the platform provides customer support and resources to help users build and maintain professional-looking websites.

What is a Webflow?

Webflow is a user-friendly web design platform known for its visual drag-and-drop editor, offering precise control over layout and styling. It is inherently responsive, adapting seamlessly to different screen sizes.

Webflow vs Squarespace: What is a Webflow?

With a built-in CMS, Webflow caters to both static and content-rich websites. The platform excels in e-commerce, providing tools for product management, order processing, and payment gateway integration.

Is Webflow better than Squarespace

The superiority of Webflow over Squarespace or vice versa depends on specific needs, preferences, and project requirements. Webflow is favored for its extensive design control, scalability, and flexibility, making it a robust choice for advanced users, web design agencies, and those with ambitious growth plans. On the other hand, Squarespace is known for its user-friendly interface, visually stunning templates, and simplicity, making it an excellent option for beginners and those valuing ease of use.

To determine which platform is “better,” consider factors such as your level of expertise, desired design control, scalability needs, and preference for user-friendliness. Carefully evaluate the strengths and limitations of each platform in alignment with your project goals to make an informed decision.

Benefits of Webflow vs Squarespace

Webflow Benefits:

  1. Design Control
  2. CMS Flexibility
  3. Scalability
  4. E-commerce Customization
  5. Web Design Agency-Friendly
  6. Learning Opportunities

Squarespace Benefits:

  1. User-Friendly Interface
  2. Visually Stunning Templates
  3. All-in-One Solution
  4. Blog and Portfolio Features
  5. E-commerce Simplicity

Comparison of Webflow vs Squarespace

Ease of Use

Webflow’s signup process is user-friendly, assessing your expertise level before leading you to the website builder. The platform employs a drag-and-drop editor, initially requiring adjustments to spaces and dimensions for the desired look. Some users may find this intricate, prompting consideration of hiring a web designer for optimal use. Webflow offers pop-up tips during site building, although they can’t be skipped, adding guidance to the process.

Squarespace provides a seamless signup experience, directing users straight to templates. The platform offers a helpful walkthrough during site-building. Squarespace’s template editor is recognized for its user-friendly and clean interface, although it tends to take a more active role in design decisions. This can limit precise drag-and-drop control, simplifying the process but potentially restricting customization options for users who prefer detailed control over design elements.

Templates and Customization

Webflow offers templates, but only 50 out of 500 are free, and they may not stand out significantly. Webflow’s strength lies in customization rather than template variety. The platform is designed for extensive customization, putting the onus on web designers to create visually appealing sites.

Squarespace stands out with its visually appealing templates, and although there are over 100 options, they are known for their beauty rather than sheer quantity. The tradeoff is that Squarespace’s templates are less customizable compared to Webflow. However, the platform offers a diverse range of templates, including customized blog templates, powerful e-commerce analytics support, portfolio templates, and various page layouts.

Marketing and SEO Tools

Webflow provides a suite of a robust marketing and SEO tools to help businesses expand their online presence. The platform includes essential features like alt tags for images, ensuring accessibility and SEO optimization. With a focus on mobile-optimized designs, Webflow ensures that your website looks and functions seamlessly across different devices. The platform also offers the creation of sitemaps, aiding search engines in indexing your content effectively.

Squarespace, like Webflow, provides comprehensive marketing and SEO tools to help you reach a broader audience. Essential features include alt tags for images, mobile-optimized designs, sitemaps, and seamless social media integration. Squarespace goes a step further by offering Squarespace Email Campaigns—an all-in-one email marketing tool. This feature allows you to create and manage email campaigns directly from the Squarespace platform, effectively communicating with visitors and promoting your site.

E-commerce Capabilities

Webflow is the go-to choice for businesses planning significant online growth. Their e-commerce plans are comprehensive, focusing on customization and scalability. This means businesses can create a unique shopping experience with unlimited product listings, advanced customization options, and seamless integration with various payment gateways.

Squarespace also caters to online selling, offering affordable options for businesses. Known for its visually appealing templates and user-friendly interface, Squarespace’s e-commerce features are more standardized compared to Webflow. It suits smaller to mid-sized businesses with simpler online store needs, providing essential features like inventory management and order processing.


Webflow offers a complex CMS (Content Management System) that empowers users to create highly customized blog templates. The platform allows for extensive customization, enabling users to design blog layouts tailored to their specific preferences. This flexibility is beneficial for those who seek a unique and visually distinctive blog design. Webflow’s CMS is designed to handle various content types, making it a powerful tool for bloggers who want a high level of control over the appearance and functionality of their blogs.

Squarespace provides robust blogging capabilities, allowing users to schedule, publish, and organize blog posts with categories and tags. The platform simplifies the process of managing a blog, offering user-friendly tools for content creation and organization. Squarespace’s focus on templates extends to its blogging features, ensuring that users can present their blog content in an aesthetically pleasing and organized manner.


Webflow offers a range of bandwidth options depending on the plan you choose. The bandwidth allocation varies from 1 GB to 400 GB, providing flexibility based on your website’s traffic and data transfer needs. Users can select a plan that aligns with the expected usage to ensure sufficient bandwidth for optimal website performance.

Squarespace provides unlimited bandwidth on all its plans. This means that regardless of the Squarespace plan you choose, you won’t face limitations on the amount of data transferred to and from your website. Unlimited bandwidth allows for scalability and accommodates websites with varying levels of traffic without the concern of exceeding a predefined limit.

Customer Support

Webflow offers customer support primarily through email, available on weekdays (Monday through Friday). While their support may not be available around the clock, they strive to provide timely assistance during business hours. Webflow’s support channels focus on addressing user queries and concerns through email communication.

Squarespace provides customer support 24/7, but primarily through email, social media, or live chat. It’s worth noting that Squarespace does not offer phone support. The platform aims to ensure that users can reach out for assistance at any time, using these online channels to address inquiries and provide support.

Apps and Integrations

Webflow takes the lead when it comes to integrations, offering a diverse range of options to enhance your website’s functionality. The platform’s flexibility allows for extensive customization, enabling you to tailor your site to your specific needs. While some technical work may be required to install these integrations, Webflow’s robust ecosystem supports various third-party tools and services.

Squarespace provides a curated selection of apps through its marketplace, known as Squarespace Extensions. This marketplace includes 24 apps covering essential functionalities such as SEO and product management. While the number of options may be fewer than Webflow’s, Squarespace focuses on quality, ensuring a reliable and seamless experience for users.

When to Choose Webflow?

Webflow is a versatile choice, particularly suitable for those prioritizing extensive design customization, scalability for future growth, and dynamic content management through its CMS capabilities. It’s favored by web design agencies and freelancers, offering collaboration features and flexibility. Webflow’s e-commerce customization is notable for businesses seeking a unique online shopping experience. While it has a steeper learning curve, it caters to users with a background in web design or those willing to invest time in mastering its advanced tools. Ultimately, Webflow’s strengths lie in design control and flexibility for diverse web projects.

When to Choose Squarespace?

Squarespace is an ideal choice for those prioritizing a user-friendly platform with visually stunning templates. It serves well as an all-in-one solution, offering simplicity for blog and portfolio websites, as well as small to mid-sized online stores. With 24/7 customer support and straightforward content management, Squarespace caters to individuals and businesses seeking an easy-to-navigate and visually polished website-building experience.

Webflow vs Squarespace Pricing

Webflow offers a tiered pricing structure catering to various website needs. The Basic Plan at $14/month. The CMS Plan is priced at $23/month. the Business Plan at $39/month. Choose the plan that aligns with your website’s specific requirements and scale.

Squarespace offers a range of plans to cater to diverse website needs. The Personal Plan is priced at $23/month, the Business Plan at $33/month, and The Basic Commerce Plan, is priced at $36/month, the Advanced Commerce Plan, is priced at $65/month. Consider your website requirements and choose the plan that best aligns with your goals and budget.

Pros and Cons of Webflow vs Squarespace



  1. Seamlessly integrates visual design and coding.
  2. Generates clean HTML, CSS, and JavaScript for faster load times.
  3. Allows for complex animations without extensive coding knowledge.
  4. Easily previews and adjusts layouts for various devices.
  5. Offers a simple on-page editing interface.
  6. Provides quick access to on-page SEO settings.
  7. Offers various support options, including tutorials and a supportive community.
  8. Enables full control over HTML5, CSS3, and JavaScript.


  1. May have a learning curve for beginners.
  2. Some advanced features may require a subscription.



  1. Well-designed templates for aesthetically pleasing websites.
  2. Templates tested for seamless display on various devices.
  3. Easy and fast website creation without coding knowledge.
  4. Provides continuous customer support.
  5. Facilitates smooth content transfer.
  6. Simple creation of URL redirects.
  7. Offers a range of additional services.


  1. Costs can accumulate with advanced plans.
  2. Challenges in highly customized design without coding.
  3. Some difficulty navigating the editor.
  4. May not be ideal for complex structures.
  5. Potential for slower load times due to unnecessary code.

Final Thoughts

The choice between Webflow and Squarespace ultimately depends on your specific needs, preferences, and level of expertise. If you prioritize extensive design control, and scalability, and are willing to invest time in learning a more advanced tool, Webflow stands out as a powerful choice—especially for web design agencies and freelancers. On the other hand, if you value a user-friendly interface, visually stunning templates, and an all-in-one solution with 24/7 customer support, Squarespace is a solid option, particularly for beginners and those looking for simplicity in website building.

Carefully evaluate your project requirements and desired features to make an informed decision that aligns with your goals!

Spandana Andela
About author


Meet Spandana Andela, a remarkable individual who wears multiple hats with finesse. As an AI Copywriter and Engineer, she navigates the intersection of technology and storytelling, creating a unique fusion that captivates audiences. Beyond her professional pursuits, Spandana is also a passionate storyteller, weaving narratives that resonate on a personal level. What sets her apart is not only her expertise but also her role as a mother, adding depth and richness to her experiences. Dive into the world of Spandana Andela, where innovation, creativity, and the joys of motherhood converge in a truly inspiring journey.
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