SaaS Reviews

Prowly vs Cision: Empowering PR Professionals Worldwide

prowly vs cision

What is a Prowly?

Prowly is a PR software designed to assist PR professionals and organizations in managing their media relations, journalists, and communications more effectively and efficiently. It offers a range prowly vs cision of features aimed at building better relationships with the media, including finding relevant media contacts, maintaining journalist-friendly newsrooms, and communications. Prowly aims to streamline PR tasks, save time, and enhance communication with journalists.

Prowly

Prowly

Who uses Prowly?

Prowly is used by a wide range of individuals, organizations, journalists, and press release in the field of public relations (PR) and media relations. Here are some of the primary users and groups who utilize Prowly.

  1. PR Professionals

  2. PR Agencies

  3. Communications Teams

  4. Marketing Teams

  5. Media Relations Specialists

  6. Journalists and Editors

  7. Content Creators

  8. Startup Founders and Entrepreneurs

  9. Nonprofit Organizations

  10. Government Agencies

What is a Cision?

Cision is a leading communications platform used by over 100,000 public relations and marketing professionals worldwide. It empowers these professionals to better understand, influence, and amplify their stories through media monitoring and contacts. Cision plays a crucial role in the modern media landscape, where a company’s success is closely tied to public opinion.

CISION

CISION

Key Points:

  • Purpose: Cision helps communication professionals strategically navigate the evolving media landscape.

  • Global Reach: Cision has a presence in 24 countries across the Americas, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific).

  • Solutions: Cision offers a suite of top-notch solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®, and Cision Insights.

Who uses Cision?

  1. PR Professionals

  2. Media Relations Specialists

  3. Marketing Teams

  4. Corporate Communications

  5. Freelancers

  6. Small, Mid-size, and Large Businesses

Features

Cision Features:

  1. Activity Tracking:

    Activity tracking in Cision involves monitoring and analyzing the performance of PR campaigns and activities within the platform, media database, features.

  2. Article Author Database:

    Cision’s Article Author Database features provides access to a comprehensive database of article authors and journalists, facilitating media relations and outreach efforts.

    • Benefits:

      • Efficient and targeted media outreach.

      • Enhanced personalization in communications.

      • Broader reach to media contacts.

  3. Auto Update:

    Auto Update in Cision, a pr software feature, ensures that media data and contact information are automatically kept up to date.

    • Benefits:

      • Accurate and current media contact information.

      • Saves time on manual data updates.

      • Ensures the effectiveness of outreach efforts.

  4. Campaign Analytics:
    Campaign Analytics in Cision involves the use of analytics tools to measure and analyze the performance of PR campaigns.

    • Benefits:

      • Data-driven insights for campaign optimization.

      • Ability to track campaign ROI.

      • Improved campaign targeting.

  5. Campaign Management:

    Cision’s Campaign Management feature supports the planning and execution of PR campaigns, media monitoring, and media database within the platform.

    • Benefits:

      • Streamlined campaign planning and execution.

      • Centralized campaign management.

      • Efficient collaboration among team members.

  6. Campaign Planning:

    Campaign Planning in Cision, a media database, allows users to plan and organize their PR campaigns directly within the platform.

    • Benefits:

      • Organized campaign workflows.

      • Better alignment with campaign goals.

      • Simplified campaign execution.

  7. Clippings Management:

    Cision, PR software, enables users to manage media clippings and mentions related to their brand or organization.

    • Benefits:

      • Comprehensive media coverage tracking.

      • Reputation management through timely responses.

      • Easy access to media mentions.

  8. Communication Management:

    Communication Management in Cision helps users streamline their PR communication efforts, including press releases and media outreach.

    • Benefits:

      • Centralized communication planning and execution.

      • Consistent brand messaging.

      • Efficient media outreach.

  9. Contact Management:

    Contact Management in Cision involves maintaining and organizing media contacts, relationships, and PR software.

    • Benefits:

      • Effective media relations and outreach.

      • Targeted communication with the right contacts.

      • Relationship building with key influencers.

  10. Customizable Reports:

    Cision allows users to create customized reports to track the performance of their PR campaigns.

    • Benefits:

      • Tailored reporting for specific PR goals.

      • Ability to demonstrate PR results to stakeholders.

      • Informed decision-making based on report insights.

  11. Digital Asset Management:

    Digital Asset Management in Cision involves managing digital assets such as images, videos, and documents within the platform.

    • Benefits:

      • Easy access to multimedia resources for PR campaigns.

      • Efficient sharing of digital assets with media contacts.

      • Improved visual storytelling in PR efforts.

  12. Direct Mail Management:

    Cision supports direct mail campaigns as part of PR strategies, allowing users to plan and execute direct mail outreach.

    • Benefits:

      • Integration of direct mail into PR campaigns.

      • Targeted communication via physical mail.

      • Enhanced engagement with media contacts.

  13. Email Distribution:

    Cision offers email distribution capabilities for PR outreach, allowing users to send PR content via email to media contacts.

    • Benefits:

      • Efficient and targeted email outreach.

      • Tracking of email engagement.

      • Improved reach and communication with contacts.

  14. Media Monitoring:

    Cision’s Media Monitoring feature allows users to monitor media coverage and mentions of their brand or topics of interest.

    • Benefits:

      • Real-time monitoring of media mentions.

      • Insights into brand perception in the media.

      • Timely responses to media coverage.

  15. Multi-Channel Distribution:

    Cision supports distributing PR content through multiple channels, expanding the reach of PR efforts.

    • Benefits:

      • Wider audience reach.

      • Consistent messaging across channels.

      • Enhanced visibility of PR content.

  16. Multi-Channel Marketing:

    Cision enables users to integrate PR efforts with various marketing channels for a cohesive communication strategy.

    • Benefits:

      • Alignment of PR and marketing strategies.

      • Enhanced brand consistency.

      • Leveraging multiple channels for PR success.

  17. Press Monitoring:

    Press Monitoring in Cision helps users monitor press coverage and mentions related to their brand or topics of interest.

    • Benefits:

      • Timely tracking of press coverage.

      • Insights into public perception.

      • Reputation management through media monitoring.

  18. Press Release Builder:

    Users can create press releases within the Cision platform, facilitating the timely distribution of news and announcements.

    • Benefits:

      • Simplified press release creation.

      • Centralized press release management.

      • Efficient distribution of news.

  19. Reporting & Statistics:

    Cision provides access to detailed reporting and statistical data for PR campaigns, allowing users to measure success.

    • Benefits:

      • In-depth insights into PR performance.

      • Data-driven decision-making for PR strategies.

      • Ability to demonstrate ROI to stakeholders.

  20. Search/Filter:

    Cision users can search and filter data and media mentions within the platform, facilitating efficient data retrieval.

    • Benefits:

      • Quick access to relevant information.

      • Time-saving data retrieval.

      • Improved data organization and management.

  21. Social Media Monitoring:

    Cision includes social media monitoring features for tracking social mentions, discussions, and engagement related to PR efforts.

    • Benefits:

      • Real-time social media monitoring.

      • Insights into online brand sentiment.

      • Ability to engage with the online community effectively.

Prowly Features:

  1. Activity Tracking:

    Activity Tracking in Prowly involves monitoring and analyzing the performance of PR campaigns and activities.

    • Benefits:

      • Data-driven insights for campaign optimization.

      • Real-time campaign monitoring.

      • Improved decision-making for PR strategies.

  2. Article Author Database:

    Prowly’s Article Author Database provides access to a database of article authors, facilitating targeted media relations.

    • Benefits:

      • Efficient and personalized media outreach.

      • Enhanced engagement with media contacts.

      • Improved media coverage through targeted pitching.

  3. Auto Update:

    • Auto Update in Prowly ensures that data is automatically kept up to date, reducing manual data management efforts.

    • Benefits:

      • Accurate and current media contact information.

      • Saves time on data updates.

      • Ensures the effectiveness of media outreach.

  4. Campaign Analytics:

    Campaign Analytics in Prowly involves analyzing the results and impact of PR campaigns.

    • Benefits:

      • Data-driven insights for campaign optimization.

      • Measurement of campaign ROI.

      • Improved targeting and messaging.

  5. Campaign Management:

    Prowly’s Campaign Management feature supports the planning and execution of PR campaigns within the platform.

    • Benefits:

      • Streamlined campaign planning and execution.

      • Collaboration among team members.

      • Centralized campaign management.

  6. Campaign Planning:

    Campaign Planning in Prowly allows users to plan and organize PR campaigns efficiently within the platform.

    • Benefits:

      • Organized campaign workflows.

      • Better alignment with campaign goals.

      • Simplified execution of PR campaigns.

  7. Clippings Management:

    Prowly enables users to manage media clippings and mentions related to their brand or organization.

    • Benefits:

      • Comprehensive media coverage tracking.

      • Reputation management through timely responses.

      • Easy access to media mentions for reporting.

  8. Communication Management:

    • Communication Management in Prowly helps users streamline PR communication efforts, including press releases and media outreach.

    • Benefits:

      • Centralized communication planning and execution.

      • Consistent brand messaging.

      • Efficient media outreach for improved coverage.

  9. Contact Management:

    Contact Management in Prowly involves organizing and maintaining media contacts for targeted outreach.

    • Benefits:

      • Effective media relations and outreach.

      • Targeted communication with the right contacts.

      • Building and nurturing relationships with media influencers.

  10. Customizable Reports:

    Prowly allows users to create customized reports to track the performance of their PR campaigns.

    • Benefits:

      • Tailored reporting for specific PR objectives.

      • Ability to demonstrate PR results to stakeholders.

      • Informed decision-making based on report insights.

  11. Digital Asset Management:

    Digital Asset Management in Prowly involves efficiently managing digital assets such as images and videos for PR campaigns.

    • Benefits:

      • Easy access to multimedia resources for PR content.

      • Streamlined sharing of digital assets with media contacts.

      • Enhanced visual storytelling in PR efforts.

  12. Direct Mail Management:

    Prowly supports direct mail campaigns as part of PR strategies, allowing users to plan and execute physical mail outreach.

    • Benefits:

      • Integration of direct mail into PR campaigns.

      • Targeted and personalized communication via physical mail.

      • Improved engagement with media contacts.

  13. Email Distribution:

    Prowly offers email distribution capabilities for PR outreach, allowing users to send PR content via email to media contacts.

    • Benefits:

      • Efficient and targeted email outreach.

      • Tracking of email engagement.

      • Improved reach and communication with media contacts.

  14. Media Monitoring:

    Prowly’s Media Monitoring feature allows users to monitor media coverage and mentions of their brand or topics of interest.

    • Benefits:

      • Real-time monitoring of media mentions.

      • Insights into brand perception in the media.

      • Timely responses to media coverage.

  15. Multi-Channel Distribution:

    Prowly supports the distribution of PR content across multiple channels, expanding the reach of PR efforts.

    • Benefits:

      • Wider audience reach.

      • Consistent messaging across various channels.

      • Enhanced visibility of PR content.

  16. Multi-Channel Marketing:

    Prowly enables users to integrate their PR efforts with various marketing channels for a cohesive communication strategy.

    • Benefits:

      • Alignment of PR and marketing strategies.

      • Consistent brand messaging.

      • Leveraging multiple channels for PR success.

  17. Press Monitoring:

    Press Monitoring in Prowly helps users monitor press coverage and mentions related to their brand or topics of interest.

    • Benefits:

      • Timely tracking of press coverage.

      • Insights into public perception.

      • Reputation management through media monitoring.

  18. Press Release Builder:

    Users can create press releases within the Prowly platform, facilitating the timely distribution of news and announcements.

    • Benefits:

      • Simplified press release creation.

      • Centralized press release management.

      • Efficient distribution of news.

  19. Reporting & Statistics:

    Prowly provides access to detailed reporting and statistical data for PR campaigns, allowing users to measure success.

    • Benefits:

      • In-depth insights into PR performance.

      • Data-driven decision-making for PR strategies.

      • Ability to demonstrate ROI to stakeholders.

  20. Search/Filter:

    Prowly users can search and filter data and media mentions within the platform, facilitating efficient data retrieval.

    • Benefits:

      • Quick access to relevant information.

      • Time-saving data retrieval.

      • Improved data organization and management.

Deployment Options for Public Relations Software:

  1. Cloud-Based (SaaS) Deployment:

    • This is the most common deployment method for modern PR software.

    • The software is hosted on the vendor’s servers and accessed through a web browser.

    • Users typically pay a subscription fee and have access to the software over the internet.

    • Cloud-based PR software offers scalability, regular updates, and accessibility from anywhere with an internet connection.

  2. Desktop-Based Deployment:

    • Some PR software may offer desktop versions that users need to install on their computers (e.g., Windows, Mac).

    • Desktop-based PR software provides offline access and may be preferred by users who require dedicated software installed on their local machines.

  3. Mobile Applications:

    • Many PR software providers offer mobile apps for smartphones and tablets (e.g., Android, iPhone, iPad).

    • Mobile apps enable users to access essential PR tools while on the go, making it convenient for fieldwork and meetings.

  4. On-Premises Deployment:

    • In rare cases, PR software may be installed and hosted on the user’s servers or infrastructure.

    • On-premises deployment provides complete control over data and security but may require more IT resources for setup and maintenance.

  5. Hybrid Deployment:

    • Some PR software vendors offer hybrid deployment options, allowing users to choose a combination of cloud-based and on-premises solutions based on their needs.

  6. Support and Training:

    • Regardless of the deployment method, PR software vendors typically offer customer support, including email, phone, chat, and knowledge base resources.

    • Training options may include in-person sessions, live online webinars, documentation, and video tutorials to help users make the most of the software.

company details: prowly vs cision

Cision:

  • Headquarters: Cision’s headquarters are located in Chicago, Illinois, United States.

  • Products and Services: Cision offers a range of products and services related to public relations, media monitoring, and communications. They provide media databases, press release distribution, media monitoring, analytics, and communication tools to help businesses and PR professionals manage their media relations and PR campaigns effectively.

  • History: Cision has a long history in the media and PR industry, dating back to its founding in 1867. Over the years, it has evolved and expanded its services to become a leading provider of PR and media management solutions worldwide.

  • Global Presence: Cision has a significant global presence, serving customers in various countries and regions, and providing access to media contacts and outlets on a global scale.

Prowly:

  • Headquarters: Prowly is headquartered in Warsaw, Poland.

  • Products and Services: Prowly offers a PR and media relations platform designed to simplify PR activities. Their platform includes features for media database management, press release distribution, media monitoring, and analytics. Prowly is known for its user-friendly interface and tools tailored for PR professionals.

  • History: Prowly was founded in 2013 and has quickly gained recognition in the PR and media management software industry for its innovative approach to simplifying PR processes and improving media relations.

  • European Focus: While Prowly serves customers globally, it has a significant presence in Europe, and its services are tailored to the needs of European businesses and PR professionals.

Alternatives: prowly vs cision

Cision:

  1. Meltwater:

    • Meltwater offers media monitoring, social media listening, and influencer outreach tools to help businesses manage their PR and marketing efforts effectively.

  2. Critical Mention:

    • Critical Mention specializes in media monitoring and broadcast monitoring, helping businesses track and analyze their media coverage.

  3. Sprinklr:

    • Sprinklr is a comprehensive social media management platform that helps businesses manage their social media presence, engage with customers, and analyze social media data.

Prowly:

  1. TractionNext:

    • TractionNext is a marketing automation platform that provides solutions for email marketing, campaign management, and customer segmentation.

  2. CoverageBook:

    • CoverageBook is a PR reporting tool that enables you to create visual reports of your media coverage and share them with stakeholders.

  3. Roxhill Media:

    • Roxhill Media provides a media database and PR tools to help professionals identify and connect with journalists and media contacts.

pros and cons: prowly vs cision

Cision: Pros:

  1. Comprehensive Media Database: Cision provides one of the most comprehensive global databases of media contacts and outlets, making it easy to identify and reach out to journalists and influencers.

  2. Media Monitoring and Analytics: Users can monitor media coverage and analyze results to gain valuable insights into their PR efforts.

  3. Press Release Distribution: Cision allows users to distribute press releases effectively.

  4. Customer Service: Users have praised Cision for its great integration and responsive customer service.

Cons:

  1. Lack of Pricing Information: The web page does not provide specific pricing details for Cision, which may make it challenging for potential users to evaluate the cost.

  2. Mixed User Reviews: While many users recommend Cision, some have expressed concerns about the value for money and editorial department quality.

Prowly: Pros:

  1. PR Work Support: Prowly is designed to assist users in all aspects of PR work, including finding media contacts and sending eye-catching press releases.

  2. User-Friendly: Users find Prowly to be extremely user-friendly with features like social media links and easy access to article authors’ contact details.

  3. Innovation: Prowly is praised for its innovative approach, making it suitable for PR professionals.

  4. Responsive Support: The Prowly team is known for its responsiveness and helpfulness, assisting users in using the tool effectively.

Cons:

  1. Pricing: Some users have expressed concerns about the pricing, suggesting that it may not be the best value for money.

  2. Issues in Certain Regions: There are mentions of Prowly not working well in specific regions, such as Mexico.

  3. Support Response: In some cases, users have reported issues with support responsiveness and ticket resolution.

Pricing details: prowly vs cision

Cision Pricing:

No pricing info for Cision. To get the exact pricing information for Cision, you may need to visit the Cision website or contact their sales team directly.

Prowly Pricing:

  • Starting from: The pricing for Prowly starts from $339 per user per month.

  • Free Trial Available: Prowly offers a free trial, allowing users to test the platform before committing.

  • Credit Cardless Trial: Users can access the trial without requiring credit card information.

  • Free Account: The web page does not mention a free account option for Prowly, but it does specify that the pricing is subscription-based.

Customer Support

Cision :

  • Phone Support: Cision offers phone support, allowing users to contact their support team directly for assistance with any issues or questions.

  • Online Support: Users can access online support resources, which may include FAQs, knowledge base articles, and other helpful information.

  • Knowledge Base: Cision provides a knowledge base where users can find articles and guides to help them navigate and make the most of the platform.

  • Video Tutorials: The platform also offers video tutorials, which can be particularly useful for visual learners and those who prefer step-by-step demonstrations.

Prowly :

  • Phone Support: Prowly, like Cision, offers phone support, providing users with the option to speak directly with their support team.

  • Online Support: Users can access online support resources, which typically include FAQs and knowledge base articles.

  • Knowledge Base: Prowly maintains a knowledge base where users can find information and guides to assist them in using the platform effectively.

  • Video Tutorials: Similar to Cision, Prowly provides video tutorials to help users learn how to use the platform’s features.

Platforms support: prowly vs cision

Cision:

  • Web-based platform: Users can access Cision through a web browser, making it accessible from any device with an internet connection.

  • iPhone app: Cision offers a mobile app for iPhone users, allowing them to manage their PR activities on the go.

  • Android app: There is also an Android app available for Cision users, providing mobile access for Android device users.

  • Windows Phone app: Cision supports Windows Phone users with a dedicated app.

Prowly:

  • Web-based platform: Prowly is primarily web-based, which means users can access it through a web browser on various devices.

  • iPhone app: Prowly offers an iPhone app for users who prefer to manage their PR work on their iOS devices.

  • Android app: Similar to Cision, Prowly also has an Android app to cater to users on the Android platform.

  • Windows Phone app: Prowly supports Windows Phone users with a dedicated app.

Training options: prowly vs cision

Prowly

  1. Live Online Sessions (Web-Based Training): Prowly offers live online training sessions, often conducted as webinars. These sessions are typically led by experienced trainers or experts from Prowly. During these interactive online sessions, users can learn about various aspects of the platform, receive live demonstrations, and have the opportunity to ask questions in real time.

  2. Documentation: Prowly provides comprehensive documentation and user guides as part of its training resources. These documents are typically available on the Prowly website or within the platform itself. The documentation offers step-by-step instructions, explanations, and best practices for using different features within the platform.

  3. In-Person Training: While in-person training may be available in some cases, it can depend on factors such as location and specific arrangements with Prowly.

  4. Webinars: Prowly may offer webinars on various topics related to PR and media relations. These webinars can cover PR best practices, industry trends, and strategies for effective media relations. Webinars are typically presented by industry experts or Prowly team members and may include live Q&A sessions for participants to ask questions and engage with presenters.

  5. Videos: Prowly typically maintains a library of video tutorials and instructional videos. These videos offer a visual and guided way for users to learn how to use the platform effectively.

Cision

  1. Live Online Training: Cision offers live online training sessions conducted by experienced trainers. These sessions typically cover various aspects of using the Cision platform, including its features, tools, and best practices. Users can participate in these interactive sessions from the comfort of their workspace.

  2. Videos: Cision provides a library of training videos that users can access at any time. These videos cover a wide range of topics related to the platform’s functionality and capabilities. Users can watch these videos at their own pace to learn about specific features or workflows.

  3. Documentation: Cision offers detailed documentation and user guides that provide step-by-step instructions on using the platform. Users can refer to these resources to find answers to their questions and learn how to perform specific tasks within Cision.

  4. In-Person Training: While not explicitly mentioned in the provided information, some enterprise-level agreements with Cision may include the option for in-person training sessions. This would involve a Cision representative coming to the user’s location to provide hands-on training and support.

  5. Webinars: Cision may also conduct webinars on various topics related to PR and marketing communication. Users can participate in these webinars to gain insights into industry trends, best practices, and tips for using Cision effectively.

Frequently Asked Questions : prowly vs cision

For Prowly:

  1. What are the customization options for digital press rooms or newsrooms in Prowly?

    Users may want to know how flexible and customizable Prowly’s newsrooms are in terms of branding, design, and layout to match their organization’s visual identity.

  2. Can Prowly integrate with third-party tools or software, such as CRM systems or marketing automation platforms?

    A. Understanding integration capabilities can be important for businesses looking to streamline their PR workflow with existing software.

  3. How does Prowly handle media contact management and segmentation for targeted outreach?

    A. Users may want to explore how Prowly helps organize and segment media contacts for tailored communication.

  4. What types of multimedia content are supported in Prowly’s press releases and newsrooms?

    A. Knowing the range of supported multimedia elements, such as video, interactive graphics, or 360-degree images, can be essential for creating engaging content.

  5. Does Prowly offer social media management and monitoring features for tracking social media conversations and engagement?

    A. Understanding Prowly’s capabilities for monitoring and managing social media channels can be valuable for holistic PR efforts.

For Cision :

  1. What type of pricing plans does Cision offer?
    A. Cision offers a subscription-based pricing model.

  2. Who are the typical users of Cision?

    A. Cision’s typical customers include:

    • Freelancers

    • Large enterprises

    • Mid-size businesses

    • Non-profit organizations

    • Small businesses

  3. What languages does Cision support?

    A. Cision supports the English language.

  4. Does Cision offer an API?

    A. No, Cision does not have an API available.

  5. What level of support does Cision offer?
    A. Cision offers the following support options:

    • Chat

    • Knowledge Base

    • Email/Help Desk

    • Phone Support

Conclusion: prowly vs cision

When comparing prowly vs cision, both offer robust solutions for public relations and media management. Cision stands out with its extensive global media database, long industry history, and support for a wide range of users, including large enterprises. On the other hand, Prowly is known for its user-friendly interface and innovative approach, particularly appealing to businesses, especially in Europe. Your choice between these platforms should be based on your specific PR and media management needs, budget considerations, and geographic focus.

Spandana Andela
About author

Articles

Meet Spandana Andela, a remarkable individual who wears multiple hats with finesse. As an AI Copywriter and Engineer, she navigates the intersection of technology and storytelling, creating a unique fusion that captivates audiences. Beyond her professional pursuits, Spandana is also a passionate storyteller, weaving narratives that resonate on a personal level. What sets her apart is not only her expertise but also her role as a mother, adding depth and richness to her experiences. Dive into the world of Spandana Andela, where innovation, creativity, and the joys of motherhood converge in a truly inspiring journey.
Related posts
BlogSaaS Reviews

Rafał Gajerski's Prowly Journey at ASUS for Consumer Electronics

Introduction: In the competitive realm of consumer electronics, maintaining effective…
Read more
BlogSaaS Reviews

Prowly Success Journey for Minty Digital by Charlie Clerk

Introduction In the fast-paced world of digital public relations (PR), agencies like Minty…
Read more
BlogSaaS Reviews

Jackie Abramian's Success with Prowly at Global Cadence

Introduction In the bustling world of PR, agencies face the challenge of managing diverse clients…
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *